Kingsley Agency for Collective Identity

Kingsley Agency for Collective Identity

Kingsley Agency for Collective Identity

Promoting community agency through location-based geofencing immersive technology to strengthen neighbourhood identity and campaign against cultural destruction.

Promoting community agency through location-based geofencing immersive technology to strengthen neighbourhood identity and campaign against cultural destruction.

Promoting community agency through location-based geofencing immersive technology to strengthen neighbourhood identity and campaign against cultural destruction.

A mockup of an iPhone placed on a chair's back

The Kingsley Agency for Collective Identity is a community-led body standing up for our right to shape the future of our home. The residents of Kingsley, hold that their stories, and emotional ties are as vital as the mortar and steel that shapes them. Their culture, history, and everyday ways of living are not collateral damage in the name of β€œprogress”. They believe in place-based agency: that those who live there should decide what endures, what evolves, and what is never lost. Tools: & G.E.M (Geo Embedded Memories) & RE: R00T Geofencing Activation & G.E.M Tracking Hotspot Map They are claiming their narrative, amplifying their voices, and shaping the future of Kingsley. β€œ With us, not for us. Stay connected, stay loud, and stay Kingsley.”

Institution

MA Service Design, University of the Arts London

Course Unit

Design Futures

Year

2025

Project Context

Postgraduate Project

After eight months of design and development work, the app was launched, and the results have been impressive. User engagement has increased by 30%, with an average of 15% more time spent on the app by users. Additionally, the team has reported a 20% increase in app downloads and a 25% increase in in-app purchases.