BIORÉ

3 Fusion Milk Cleansing Makeup Remover

A campaign for Bioré's new 3 Fusion Milk Cleansing Makeup Remover focusing on a Mix and Win game that highlights its unique 3 layers.

Graphic Design, UI Design, Motion Design, Digital Design

Studio

Offset

Creative Director

Clement Chia

Designer

Alisa Mahat

Chief Technology Officer

Jerome Kwek

Editor

Judy Tan

Producer

Kimberley Chong

Special Thanks To

Gregory Poon

Dickson Liew

THE CAMPAIGN

The new makeup remover from Bioré features an innovative 3 layer cleansing milk - the first of such. For an effective makeup removal, the user has to shake the bottle to mix the 3 layers together.

Each of these layer performs a unique function that not only removes makeup, but also leaves the skin refreshed with no sticky after feel.

To highlight these unique layers and the mixing element of using the product, a microsite hosting a Mix and Win game was created.

In this game, tiny little characters representing each layer populates the screen. Players were to shake their devices to mix up the characters. The players then stand a chance to win many prizes including but not limited to a staycation, bubble teas and Bioré hampers.

CHARACTERS

The 3 layers of the product each has unique functions that work together to provide triple the cleansing power. These layers were showcased through cute but mighty little characters that personifies their function.

Layer 1 - Deep Cleansing

Milk texture infused with cleansing oil for high cleansing ability to remove all waterproof makeup.

Layer 2 - Refreshing Lotion

Makes your skin feel clean and refreshed after use.

Layer 3 - Silky Powder

Powder layer that leaves skin feeling soft and silky smooth.

ANIMATED SOCIAL VIDEOS

To route users to the microsite so that they can participate in the Mix and Win game, a quick 15s animated video was created. The video introduces the product, 3 layers and also a teaser of the gameplay.

Social Feed (4:5)

Story (9:16)

MIRCROSITE

User will be routed to the the microsite where the Mix and Win game is held. Users are required either sign in through Facebook or enter their email so that they can be contacted should they win any prizes. In the event that the player does not win, they will instead receive a fun fact about the product.