Beer Market

Beer Market is rebranded to suit its exciting and vibrant atmosphere which sets them apart from their competitors. On this project, we worked on heightening the entire brand experience through visual means, new implementations and innovative solutions.

Integrated Brand Experience, Creative Direction, Art Direction, Illustration, Motion Design, Web Design

Design and Direction

Alisa Mahat

Sandra Lau

This project was done together with Sandra Lau as part of my studies under the Diploma in Visual Communication and Media Design at Singapore Polytechnic.

Beer Market is rebranded to suit its exciting and vibrant atmosphere which sets them apart from their competitors. The visuals were given a facelift to transform from a generic pub to something more unique and bold.

Located in heart of Clarke Quay, Beer Market is a pub which focuses on beer, unique fusion food, music and sports. They offer a wide variety of beers and also unique fusion dishes. The pub also has an interesting concept of basing the prices of their beers on their Beer Market Stock Exchange.

Clarke Quay is a prime spot to look for a place to drink given the numerous pubs and bars that populated that area. However with so many competitors in the same location, the pub has to stand apart from the others and achieve brand loyalty.

On this project, we worked on heightening the entire brand experience through visual means, new implementations and innovative solutions.

NAMECARDS & COASTERS

Coasters that function as namecards when it is inked with the employee's stamp on the reverse. The multipurpose uasge of the cards, along with the various designs gives the brand a spontaneous vibe.

LETTERHEAD & ENVELOPE

The letterhead and envelope was given a splash of energy but at the same time, it is kept professional for corporate usage.

NAPKINS & FOOD LINERS

The -what was initially plain- napkins and liners were adapted to the new look of the brand to give its cutomers a fuller brand experience.

PACKAGING

The packaging is a great way to bring the brand out of the pub. The packaging was created and designed to hold beer bottles as well as food items in the two sizes of the food box.

LOYALTY BOOKLET

The loyalty booklet is the first step for new customers to become life long loyal patrons. The loyalty programme allows these customers to have a sense of belonging where they can be in houses to compete in house tournaments and pub games.

HOUSES

There are 6 different houses alltogether. These houses were crafted after the typical beer types and beer drinker characteristics.

MEMBER CARDS

The membercards allows the members to colect and key in point so that they can redeem them in the future. Each card has a unique member ID and code.

HOUSE TEES

The house tees are used for pub games or house tournaments. This way, the members of each house can proudly represent their houses to compete with other houses.

BADGES

Badges are used as a token for when the members wins a game or tournament. These badges can be worn in the furture for other games by the proud winners.

WEBSITE

The website was creted to put the visitor's needs forward. They can easily browse through the menu or available beers and also keep up to date with the events.

SOCIAL MEDIA POSTERS

The social media posters aims to get the customer's attention without having to dorwn among thee mass amount of distracting video on that social media platform. Posters in .gif format were used to execute animations to the graphics.